Today Instagram is one of the most efficient ways to promote one’s business. With more than 500 million users – the number is still growing! – this social networking platform gives a great opportunity to expand your audience, provided you know how to market on Instagram and keep up with the latest Instagram trends.Considering how fast it changes, it might not be an easy task.
Some of Instagram marketing tips shared by social media professionals:
1. Managing multiple accounts on Instagram.
Earlier if you had created multiple accounts, you would have to log out of one account to log into another. Not anymore – now you can easily switch between accounts, many marketing executives use it to create pages for each of their products.
2. Silent videos.
It’s been a while since videos have become a significant part of Instagram. The duration of videos increased from 15 to 60 seconds, and now we have an option to upload a video without soundtrack – users seem to like them a lot.
This feature is for those who do not need to keep their videos and photos in their profile. Whatever you post in Stories disappears from your profile in 24 hours, you thus share images with friends without overloading them.
4. Business profiles.
Instagram for business, i.e. verifying your account as business account, allows adding contact methods and directions and unlocks access to promoted posts and analytics. The data you get can be crucial for your business development.
5. Boomerang app.
Although the app was launched a while ago, its popularity did not cease to increase till now. Boomerang is extremely easy-to-use: it records one full second of video and loops it, similar to GIF.
One thing that makes a big difference for your promotional activities is the way you post pictures on Instagram. You can upload Instagram from Mac directly, without sending photos to your mobile first with the help of Uplet by Eltima. This software tool enables uploading to Instagram from Mac thus retaining the original quality and resolution of images. And if you ever wondered how to upload to Instagram multiple images in one go – Uplet allows you to post multiple pictures at a time. Have a look at the app’s commercial license, it is best fit for your business purposes.
A lot more awaits Instagram users in the near future, and if you want to use Instagram to promote your products and services, it is wise to keep yourself updated on the latest trends and newest features.
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